WRITING AD FOR BROADCAST

  • WRITING AD FOR BROADCAST
    WRITING AD FOR BROADCAST
When I was teaching broadcast writing and production at the University of Texas of the Permian Basin in Odessa, I laid down some rules for writing radio or television commercials. Basically they said two things: 1. No trite overused phrases. 2. Surprise the audience with something unexpected. Here are some phrases not to use: last chance. dreams to reality, now more than ever. I told my students…

To access content, please login or purchase a subscription.